Sourced a few quotes to add additional attic insulation - all prices were very similar but I ended up picking Tropical (even though marginally more expensive) because I felt their sales representative Walter really took the time to put together a detailed quote and answered all of my questions/concerns - the extra mile in customer service really does make the difference!
Gino came and installed about a week later and he was also very friendly and professional, allowed me to see the difference for myself when he was finished. I was very happy with the entire experience overall. Thanks!
(photos of finished job below)